Defined as “a law which is made by a local authority and which applies only in their area”, city bylaws exist to ensure safety and consistency throughout a city. As a business or franchise owner, you are well aware of city bylaws that govern and regulate certain aspects of your business operations. Whether you have gone through the process of setting up your small business, or perhaps renovating your current franchise location, bylaws and permits are something that you are familiar with!
What you might not know is that there are also city bylaws that regulate the use of advertising and, more specifically, mobile or portable signage. Location, duration, and even colour are some of the elements regulated within a sign bylaw. The words bylaws, regulations, and restrictions usually give off a negative connotation for business owners, but they don’t have to!
By understanding what the rules are, there is a lot to be gained! You don’t need to feel limited in your marketing strategy. Instead, you are able to leverage this information and structure your marketing strategy so that all advertising runs smoothly throughout the year. Perhaps your city allows for mobile signage 4 months of the year, but you have 5 promotions planned. Not a problem! Flags, Banners, A-Frames and TadPoles might all be options that you can look at for the 5th month of advertising. Click here to see our suite of retail products!
This sounds like a lot of work for me to add to the preparation of my marketing plan.
Curbex takes great pride in our understanding of the city bylaws in every city that we service – coast to coast, so you don’t have to research a thing! Curbex Account Managers are well-versed in all city bylaws. We have done the research, so you don’t have to!
Looking for signage throughout the year, but not sure where to start?
Not a problem! Let our Account Managers lay this out for you. Let them know your required months for advertising and they will help you create a plan that works with any bylaws in your area. They will also provide you with retail and custom options to fill any empty months in your yearly plan.
But permits and bylaws mean more paperwork!
Depending on the bylaws in your city, there may be a permit application process that includes paperwork, drawings, and maps showing the location of the sign. Curbex’s Permit Department will take care of all of this for you – leaving you more time to focus on your business and your clients. Our well-established Permit Department has developed great relationships with city offices – fully understanding the requirements of each permit application. What’s even better – this administration work is done at no extra charge to you!